Search results for "PR"

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Heineken nativity ad axed after protests

sponsorship and PR. A company spokeswoman said the two events were unrelated, and that Rumbol s move ...

TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer

diploma replaced CAM s more specialist ones in advertising and PR. People working in aspects of ...

NEW MEDIA CHOICE: HAMLEYS

of what appears to be a nicely designed site, it became obvious that it is just a PR tool for the ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

Peugeot and Renault were top performers but even the PR success of the Clio wedding film was not ...

CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes

zealous PR people decided they didn t like the look of Campaign s pre-faxed questions which ...

PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need

Pinochet turned to PR consultant Patrick Robertson to try to counter hostile media coverage during his ...

New agency to resurrect stars

gets it wrong, the PR backlash could be disastrous. Mowlam argues that companies need to be ...

MEDIA CASE STUDY: BUD ICE

travellers will see Bud Ice ads over the festive period. Most crucially for PR coverage from local ...

UK firms increase PR allocation says Marketing Forum

UK companies have increased the proportion of their marketing budget allocated to PR expenditure...UK companies have increased the proportion of their marketing budget allocated to PR expenditure ...

Saatchis scoops dollars 30m Lycra task

, New York and Swiss offices as well as its sister PR agency, the Rowland Company, which handles Lycra ...

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