MEDIA: PERSPECTIVE; Posters must kick up a stink to help the medium thrive
30 Aug 1996 | by CLAIRE BEALE
a level of awareness well beyond the size of the campaign. It s the old trick of using PR to ...
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NEWS: Ley launches shop to link advertisers with dream teams
30 Aug 1996
agencies, PR companies, below-the-line specialists and media buying companies that are tailored to their ...
MARKETING MIX: HOBBY HORSE; Demon ad debate goes against the spirit of peerage
29 Aug 1996 | by MIKE HEWITT
example of how not to make an important announcement, this one deserves a place in every PR text book ...
MARKETING FOCUS: The power not the glory
29 Aug 1996 | by BEN ABRAHAMS
% to 43% between 1985 and 1995. In sales promotions, margins declined from 19.6% to 12.7%; in PR ...
NEWS: PR EUROPE
23 Aug 1996
director at Edelman PR, managing a range of pan-European accounts including United Parcels Service and ...
NEWS: Kimberly-Clark poaches IBM UK PR chief
23 Aug 1996 | by LEXIE GODDARD
Kimberly-Clark has poached IBM s UK PR head Sarah Portway as its first director of corporate...Kimberly-Clark has poached IBM s UK PR head Sarah Portway as its first director of corporate ...
NEWS: B-M wins Unilever global PR account
23 Aug 1996 | by STEVE BEVAN
Burson-Marsteller has scooped the global corporate PR account for Anglo- Dutch conglomerate...Burson-Marsteller has scooped the global corporate PR account for Anglo- Dutch conglomerate ...
NEWS: Ionica creates new PR position
23 Aug 1996 | by REBECCA DOWMAN
company. Desmidt replaced the company s most recent head of PR, Sean Gough, who left Ionica 18 months ...
PR WEEK: Diary; Basham proves there is romance in financial PR
23 Aug 1996 | by REBECCA DOWMAN
Brookside, Eastenders, Emmerdale - they have nothing on the soapy world of PR....Brookside, Eastenders, Emmerdale - they have nothing on the soapy world of PR. Witness ...
ANALYSIS: BROADCAST PR; PR is latest weapon in ITV’s ratings battle
23 Aug 1996 | by JANET IZATT
the Network Centre to pitch. Lowe Bell, which handles PR for the Network Centre s sponsorship ...
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