Getting dirty with porn pays off
30 Nov 2004 | by MediaWeek
and Brazen (PR) to give them a campaign that would reflect the brand’s thrusting personality and drive ...
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Getting the mix just right
07 Dec 2004 | by MediaWeek
constructing a mix of above-the line, direct marketing, PR, web marketing, promotions and so on, in order to ...
Love & Hate - A breath of fresh Saturday-night air
30 Nov 2004 | by MediaWeek
phenomena there has been huge PR activity around the programme. It seems impossible to escape at the moment ...
Searching for eureka moments to cut through to consumers
30 Nov 2004 | by MediaWeek
adds: “The most obvious benefits are stand-out and PR potential. Using press in an innovative way ...
Media Week - An unhealthy dose of politicking in Government ad ban tactics
23 Nov 2004 | by MediaWeek
, advertisers and agencies effectively have to negotiate the terms of surrender. This is good PR for the ...
BSkyB: the hunter becomes the hunted
23 Nov 2004 | by MediaWeek
growing its network. It’s having to resort to careful PR, for that net increase of 62,000 is actually the ...
Brainwaves - Research needs a new spin in the quest for channel neutrality
23 Nov 2004 | by MediaWeek
is best addressed by PR, or an event, or a viral, word of mouth campaign, or even by advertising, by ...
Brands on the run
23 Nov 2004 | by MediaWeek
stop its bad reputation from growing. Indeed, McDonald’s and negative PR go together like a Big Mac and ...
Movers & shakers
16 Nov 2004 | by MediaWeek
promotions in its marketing department. PR manager Sue Asbury is promoted to head of PR and Jess Blake is ...
Media Strategy - Losing the plot or streets ahead?
16 Nov 2004 | by MediaWeek
attracted considerable PR value, if nothing else, from its plans to video stream exclusive mini-episodes ...
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