Anthony Hilton: Sustainability is good business
16 Nov 2011 | by Anthony Hilton
bolt-on - in a way that too often looks like and gets dismissed as a PR gimmick. The supporters of ...
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Danny Rogers: Industry needs to broaden talent base
17 Nov 2011 | by Danny Rogers
voting rights to practitioners who have recently transferred to PR from an 'allied' profession (analysis...(previously full members needed to have worked in PR for at least six to ten years) because it must reflect a ...
Ian Monk: Place your bets on lottery PR clash
10 Nov 2011 | by Ian Monk
Is anyone taking bets on the outcome of the current PR spat between the National Lottery and.... Camelot's PR centres on claims that the Health Lottery breaches its monopoly as the UK's only national ...
Danny Rogers: Nations wake up to power of tourism
10 Nov 2011 | by Danny Rogers
PR agencies this week. It is a smart move, because regardless of the sovereign debt crisis, tourism ...
Danny Rogers: Brave investment can shore up recovery
02 Nov 2011 | by Danny Rogers
delicately balanced industry. The overall consensus among PR consultancies was that their individual ...
Anthony Hilton: Reading a room is now a dying art
02 Nov 2011 | by Anthony Hilton
becomes less effective. An old friend in a PR consultancy said that these days their graduate intake needs ...
Anthony Hilton: Is social media tracking worth it?
20 Oct 2011 | by Anthony Hilton
have interesting implications for the PR function in companies and whether they should respond to what ...
Ian Monk: Foxy Knoxy scores uneasy PR coup
13 Oct 2011 | by Ian Monk
A brilliantly executed PR campaign looks to have played a seminal role in winning freedom for...portraying her as a she-devil, PR was an obvious resource on which to call. A mark of the PR success was ...
Danny Rogers: College Hill's sale points to sector growth
13 Oct 2011 | by Danny Rogers
PR firm College Hill, to private equity firm Vitruvian Partners, is a vote of confidence in the comms...The sale of PR firms during a recession - and boy is this proving to be some recession - can often ...
Danny Rogers: Joined-up comms is not so easy for easyJet
29 Sep 2011 | by Danny Rogers
jumpsuits. It was classic 'challenger brand' PR straight out of Sir Richard Branson's handbook. Now ...
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