Client View: Will Orr, British Gas - Mix the perfect comms cocktail
11 Oct 2011 | by Will Orr, British Gas
media (Outside Line) and PR consultants (Blue Rubicon). Through this group we have evolved our previous ...
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Stephen Noakes, Halifax: How PR drives the debate
11 Oct 2011 | by Stephen Noakes, Halifax
to us. We set out to use PR to inform a marketing response to these issues. We began our research ...
Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms
11 Oct 2011 | by Gordon Tempest-Hay, Blue Rubicon
client side for PR to sit in the comms department. Public affairs is in the government and/or legal ...
The perfect comms mix
11 Oct 2011
. Much of the planning then comes down to tailored and ongoing research. PR is increasingly recognised as ...
Liz Bales, Industry Trust: How to win hearts and minds on copyright
11 Oct 2011 | by Liz Bales, Industry Trust
. Trusted advocates PR played a central, supporting role in this. It enabled us to seed the 'knock-off ...
Marco Forato, Unum: Integration and education
11 Oct 2011 | by Marco Forato, Unum
proposition collateral, a little trade advertising and PR, all reinforced by events and conferences. Never TV ...
Michelle Mitchell, Age UK: All the tools in the armoury
11 Oct 2011 | by Michelle Mitchell, Age UK
, public affairs, campaigns, PR and social media all play critical roles in developing integrated campaigns ...
Fiona Joyce, Blue Rubicon: Flexible thinking required
11 Oct 2011 | by Fiona Joyce, Blue Rubicon
other agencies. We have gone a long way in our first decade to achieve this - changing the way PR is ...
Clare Harbord, Heathrow Airport: Making the case
11 Oct 2011 | by Clare Harbord, Heathrow Airport
flights to important new markets. International businesses like marketing, PR and advertising are not ...
Christopher Clarke, Epoch PR: Look beyond London 2012
26 Sep 2011 | by Chris Clarke, Epoch PR
the target. Christopher Clarke is co-founder of Epoch PR. ...
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