Campaign: Web portal brings fatty sarnies into the open - Consumer
05 Nov 2004 | by Mary Cowlett
Campaign: Sandwiches: warning for women Client: DailyDietTracker PR team: In-house Timescale ...
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Online Publishing: Spot the difference
12 Nov 2004
Henry's House MD Julian Henry. In the travel sector, Brighter PR MD Steve Dunne remembers that four ...
Campaign: Lycos beats off rivals with 1gb email service - Consumer Technology
08 Oct 2004 | by Mary Cowlett
Campaign: Email wars: the race for space Client: Lycos Europe PR team: Seventy Seven PR and ...
Technology: Facing Net troubles
08 Oct 2004
take them seriously.' Friends Reunited head of PR Carolynne Bull-Edwards thinks that, for the most ...
Radio & Online Communications: High-value PR
10 Sep 2004 | by Howard Kosky
There can be no doubt that radio and online media are increasingly recognised by PR professionals...Technology in broadcast media continues to advance quickly and the PR industry has to respond and ...
Radio & Online Communications: Evaluation - Nowhere to hide
10 Sep 2004
Can the effect of radio campaigns be measured? PRWeek finds out why this sector of the PR industry...The PR industry resonates with debates on how best to measure the value of PR. Yet whatever these ...
Radio & Online Communications: Breadth of vision
10 Sep 2004 | by Gidon Freeman
Ask enough corporate PR specialists how they evaluate the success of the broadcast element of their
Radio & Online Communications: Fantasy Pitches - Pitch perfect
10 Sep 2004
What can a radio and online PR campaign deliver that a print or TV campaign cannot? PRWeek set ...
Radio & Online Communications: Brand-funded Programming - Boost brand value
10 Sep 2004
. Brand-funded programming is editorially focused: it is about content creation. Therefore it is a function of PR ...
Campaign: Napster brand revamp garners media interest - Media Relations
09 Jul 2004 | by Lynne Roberts
Campaign: The Napster UK launch Client: Napster PR Team: Nelson Bostock Communications Timescale
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