Opinion: Leader - Pressure intensifies on BBC's PR teams
10 Dec 2004 | by Ravi Chandiramani
BBC's PR tightrope. On the upside, for example, plans to relocate jobs have been lauded by the ...
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News Analysis: Boeing and Airbus up the PR stakes
10 Dec 2004
Boeing's decision to review its PR account in the UK signals an upping of the ante in its...Boeing's decision to review its PR support comes at a defining moment for the world's civil ...
News Analysis: Season of aggressive promotions
10 Dec 2004
overdrive to get Britons to spend, spend, spend. Ian Hall asks what sort of PR techniques they are using to..., will broadcast until 9 January with music, traffic and event updates and is the latest PR tool being ...
Integrated Marketing: Talking brand language
10 Dec 2004
marketing is part of the PR agency's offering in the 21st century, it may not strictly be the case..... The definition of 'integration' is also muddy. There are three main models: PR agencies that can ...
Campaign: Second Opinion - Theo Chapman, a director in Hill & Knowlton's sponsorship division
10 Dec 2004
of the dance style certainly worked. The challenge was to position the event as a PR vehicle while
Campaign: Ministry of Fun reveals decline of grottos - Consumer
10 Dec 2004 | by Joe Lepper
Campaign: Santa Client: Ministry of Fun PR team: In-house, Borkowski PR and Ciro Castaldo ...
Reputation 04: year in review
10 Dec 2004
in-house PR resources. 'The amount of enquiries that we've received has continued to decline,' she says ...
Opinion: My Best Hire - Nadia Gabbie
10 Dec 2004
situation doesn't come up too often. Honest.' Nadia Gabbie is now joint MD at Frank PR. ...
Campaign: Salsa gives Tropicana brand Latin groove - Sponsorship
10 Dec 2004 | by Steve Hemsley
Campaign: Tropicana Tropics Salsa World Championships Client: Tropicana PR team: Nexus PR ...
Opinion: Only brave tax policies can save the Tories
10 Dec 2004 | by Charlie Whelan, charlie.whelan@haynet.com
sensible PR strategy to counter Brown - just a series of failed shadow chancellors too numerous to remember ...
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