Search results for "PR"

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Twitter delivers better integrated brand communications

15 Sep 2009 | by Sue Unerman

the dark arts of corporate communications or the flashy razzmatazz of celebrity endorsement, PR went...new ad campaign was usually led by the PR agency as a matter of course. And the CRM that followed ...

Media industry needs at least as much science as it does art

08 Sep 2009 | by Tess Alps

, generating PR, staging events and such like. The IPA addresses this art versus science conundrum with its ...

Are there too many media agencies?

28 Jul 2009 | by Media Week

there too many advertising, digital or PR agencies? Are there too many supermarkets or estate agents? On ...

Awards and entertainment are more than indulgent pastimes

21 Jul 2009 | by Tess Alps

- PR Lions, all of which should have attracted their own communities, the organisers must be extremely

Why agencies should wish good fortune on all media owners

27 May 2009 | by Tess Alps

more than planning and buying display advertising these days, but you can't do PR without print titles ...

Marketers must be very wary of bastardizing their creatives

21 Apr 2009 | by Richard Eyre

, generating a ton of PR for their owners. Others, such as Nissan, tried to gain street cred by daubing their ...

Let's have peace among agencies and goodwill to all media

09 Dec 2008 | by Tess Alps

research, when they are nothing more than a bit of PR flim-flam. "Ooh, I know, let's put a questionnaire up ...

Conducting research is rather similar to quantum physics

25 Nov 2008 | by Sue Unerman

addition, creating a PR storm around research has an effect on how people think about the topic. Barnardo ...

 

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