Andrew Walmsley on Digital: New media needs new PR
24 Feb 2010 | by Andrew Walmsley
isn't just about direct communications; and that the fulcrum of PR had shifted from seeking directly to ...
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Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
really hope this was not simply a quick PR win for Asda in the wake of Primark's incredibly unsavoury ...
Mark Ritson on Branding: Two sides of sponsor's coin
10 Feb 2010 | by Mark Ritson
forgotten how wrong they were, I have helpfully provided a sample at the foot of this column. As PR Week ...
Opinion: The Marketing Society Forum - Is football sponsorship a good use of state-owned banks' money?
27 Jan 2010
first place. Perhaps the bank's money would be better deployed in operations and its PR, proving its ...
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