Search results for "PR"

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Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

28 Apr 2010 | by Staff

really hope this was not simply a quick PR win for Asda in the wake of Primark's incredibly unsavoury ...

Andrew Walmsley on Digital: New media needs new PR

24 Feb 2010 | by Andrew Walmsley

isn't just about direct communications; and that the fulcrum of PR had shifted from seeking directly to ...

Mark Ritson on Branding: Two sides of sponsor's coin

10 Feb 2010 | by Mark Ritson

forgotten how wrong they were, I have helpfully provided a sample at the foot of this column. As PR Week ...

Opinion: The Marketing Society Forum - Is football sponsorship a good use of state-owned banks' money?

27 Jan 2010

first place. Perhaps the bank's money would be better deployed in operations and its PR, proving its ...

Marketing Mole: Who does Google think you are? - Mike Hoban, Communications director, Directgov

17 Nov 2009

Directgov. This project should have greater visibility, and a concerted PR effort to explain its benefits ...

Marketing Mole: Who does Google think you are? - Vicki Franks, Marketing director, Kao Brands

03 Nov 2009

create a bigger presence for Kao in the UK. The company's PR is focused on product announcements, so ...

Marketing Mole: Who does Google think you are? - Sally Cowdry, Marketing director, O2

27 Oct 2009

plans. She clearly features in a lot of O2 PR content, so she should focus on getting the most recent ...

Marketing Mole: Name that brand

08 Sep 2009

Champagne. Last week's winner was Jasper Rosenau of Intelligent PR, in London, who correctly identified ...

Marketing Mole: Who does Google think you are? - David Gosen, Vice-president of marketing, Xbox Europe

02 Jun 2009

Xbox PR team should also be working with event organisers to ensure references to his participation get ...

Mark Ritson: 'ad-blocker' specs will kill our industry

01 Apr 2009 | by Mark Ritson

accept that OLOF is the 'killer app' that makes most advertising ineffective and change to a PR or ...

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