Brand Health Check: Ribena
21 Oct 2008 | by Joe Thomas
the PR nightmare of accusations that it misled parents in New Zealand over its principal vitamin C ...
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Deputy Editor's Comment: When silence isn't golden
24 Feb 2009
issue may be perceived at best as irrelevant and at worse as highly complacent. PR agencies must be ...
Mark Ritson on Branding: What Google can teach us
10 Sep 2008
ethos of a brand and inspire loyalty and leadership, while also generating brand-consistent PR coverage ...
Opinion: The Marketing Society Forum - Should brands take a tougher stance against NGOs?
27 Aug 2008
adroitly evasive PR. If the NGO's views are right, don't deny the obvious. Get on side, work together and ...
Opinion: The Marketing Society Forum - Does bringing back Wispa show a lack of original thinking in NPD?
12 Aug 2008
PR ploy; it may well be, but I don't think it's rocket science to realise that iconic brands are few ...
Mark Ritson on branding: One delay BA could have done with
12 Aug 2008
's PR agency, should have been given the lead role for the rest of 2008. If it had been running things ...
Editorial: Time to go on the offensive
29 Jul 2008 | by Richard Abbott, deputy editor
to the public that they are not a bunch of ogres, after all. A little collective PR wouldn't go ...
Raymond Snoddy on media: Ofcom leak confirms BBC's worst fears
29 Jul 2008
sound of his screaming children - was ridiculed by Labour and sections of the media as a PR stunt ...
Brand Health Check: Boddingtons
29 Jul 2008
operated since 1778, to South Wales, axing 60 jobs in the process, caused severe PR damage. An attempt to ...
Brand Health Check: Pringle of Scotland
15 Jul 2008 | by Jemima Bokaie
sector with focused, cutting-edge communications. - Move beyond traditional advertising and PR to reach ...
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Competitive Salary + benefits, City of London
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