Waitrose alters image with BHO
18 Dec 1997 | by DANNY ROGERS
. Price will be responsible for advertising, PR and design as well as corporate development, which some ...
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PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media
18 Dec 1997 | by ROBERT GRAY
PR people don t normally miss a trick, so one may conclude that the proliferation and significance...PR people don t normally miss a trick, so one may conclude that the proliferation and ...
MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights and low points of 1997, a year which had some memorable moments for marketers
18 Dec 1997 | by JANE BAINBRIDGE
survive. Camelot The lottery operator faced the PR crisis from hell when its annual ...
Eurofighter PR first
11 Dec 1997 | by AMANDA RICHARDS
The European consortium behind the pounds 42bn Eurofighter project is to launch an international advertising and public relations campaign to promote the jet fighter to foreign governments.
CAREERS: Comment - Business basics offer the best of starting points
11 Dec 1997 | by GEOFF DOWELL
activity from advertising, direct marketing, graphic design, branding (yes they do that too) to PR...activity from advertising, direct marketing, graphic design, branding (yes they do that too) to PR ...
CAREERS: DM’s poaching leads to trouble - A review of human resources practices carried out by the Direct Marketing Association indicates some worrying trends in the rapidly growing DM sector. Jane Bainbridge reports
11 Dec 1997 | by JANE BAINBRIDGE
staff losses. Martin Bartle, PR and communications manager at the DMA, says: There is a ...
Peers quits top global IWS role
11 Dec 1997 | by DANNY ROGERS
campaign. Jeni Cropper, IWS international PR manager, declined to comment on the reasons for Peers ...
Electrolux axes top staff
11 Dec 1997 | by AMANDA RICHARDS
suppliers but that this would affect areas such as distribution and print, rather than advertising and PR ...
SPONSORSHIP: 999, which sponsorship do you require? - Police vans paid for by breweries have generated criticism but, as Robert Gray reports, private sector funding is reducing the pressure on the emergency services
11 Dec 1997 | by ROBERT GRAY
, like fire helmets and tunics, says its head of PR, Gordon White. The fire brigades union aren t ...
SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports
11 Dec 1997 | by LOUELLA MILES
PR company Text 100, says: It is as cynical as any other sector and more disparate ...
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