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CAREERS: DM’s poaching leads to trouble - A review of human resources practices carried out by the Direct Marketing Association indicates some worrying trends in the rapidly growing DM sector. Jane Bainbridge reports

11 Dec 1997 | by JANE BAINBRIDGE

staff losses. Martin Bartle, PR and communications manager at the DMA, says: There is a ...

Careers: A question of careers

20 Nov 1997 | by KEN GOFTON

%). Sponsorship needs a bit of PR itself: 211 (42.2%) out of the 500 considered it the least important ...

DIRECT MARKETING: FORD PUMA

06 Nov 1997 | by DRAYTON BIRD

early sales). Ford needed to take advantage of this good PR by the end of June as research ...

Advertising & Promotion: McCanns realigns network

02 Oct 1997 | by LISA CAMPBELL

largely unchanged. There will be six other marketing and PR corridors reporting to McCann-Erickson World ...

MARKETING TECHNIQUE: DIRECT MARKETING - Contributors to this issue

25 Sep 1997 | by KEN GOFTON

, from Bella to PR Week and Marketing. Ken Gofton, who reports from the UK Direct convention in ...

ANALYSIS: Why the word on the street works - Word-of-mouth is joining the marketing mix as advertisers realise how effective the strategy can be, writes Amanda Lutchford

18 Sep 1997 | by AMANDA LUTCHFORD

. Sometimes it is spread entirely by public interest, in other cases a rigid PR plan is orchestrated ...

DM alliance to fight law curbs

11 Sep 1997 | by JANE BAINBRIDGE

educational material at the media, and would be working with the DMA to develop a PR and promotional ...

MARKETING MIX: HOBBY HORSE - BTL has to meet the university challenge ahead

04 Sep 1997 | by JACK GRATTON, managing director of spec

can do - invest in PR and student sponsorship, give sandwich-course students a break and a job ...

MARKETING MIX: You can’t get the staff these days - Bright young things have always been attracted to advertising, but what about the opportunities in below the line? Laura Fields reports on lopsided recruitment figures

28 Aug 1997 | by LAURA FIELDS

background in PR. Even our own industry cannot differentiate itself between advertising and sales promotion ...

STOP PRESS

10 Jul 1997 | by DANNY ROGERS

, reported in last week s Marketing. Charles Barker is the UK s tenth biggest PR agency with a fee ...

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