BELOW-THE-LINE: ‘Soft booze’ focuses spend below-the-line
23 Nov 1995 | by HARRIET MARSH
themselves and taken ownership of it, he says. To this aim, Hooch s PR and point-of-sale campaign ...
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BELOW-THE-LINE: BRIEFS
14 Dec 1995
reviews agencies IFA Promotion is to review its advertising and PR agencies in 1996. Current ...
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