Sampling a product versus experiencing the brand
18 Nov 2008 | by Mary Cowlett
brands opportunities to create some great PR. Newland points to the 'Sets and the City' initiative ...
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Marketing Direct: List Report 2009 - Why less is more to DM's data players
24 Feb 2009 | by Noelle McElhatton, editor, Marketing Direct
estimated to be worth £1bn a year - about the same size as the UK's PR industry. True, data is under ...
Charity marketing techniques lose their magic
05 Feb 2008 | by Emma Rubach
, a denimisation of the nation theme provided scope for the advertising, PR and marketing materials ...
Mayoral candidates target ethnic groups
18 Sep 2007 | by Gareth Jones
have to work in earnest to win over London voters. As in the 2004 mayoral elections, marketing and PR ...
News Analysis: Pinpoint targeting
11 Jan 2006
relevant and delivered at the right time,' he says. 'With Galileo, a lot of PR is needed to reassure ...
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British Bankers' Association
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