Search results for "PR"

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Marketing Manual: Public Relations - Wake up to digital danger

06 Dec 2006 | by Robert Gray

The rise of user-generated online media poses a new threat to your reputation that PR can help with....user-generated content is influencing PR strategies. 'In an age of blogs, wikis, podcasts and citizen ...

Digital Branded Content: Jargon buster

06 Dec 2006

exclusivity and a range of ad vehicles including advertorial and pre-roll ads (see below). Online PR The ...

Digital Branded Content: The risks and rewards of the branded blog

06 Dec 2006 | by Greg Brooks

coverage in the traditional media. The blogger eventually received an apology from PR agency Cohn & Wolfe ...

Digital Branded Content: Online video breaks into mainstream

06 Dec 2006

. 'We used online PR seeding in chat rooms, viral distribution sites and fan pages,' says head of ...

Andrew Walmsley on digital: There's no easy formula for success

29 Nov 2006

has been done, after all, principally to generate PR - but it does reveal a common flaw in thinking ...

Andrew Walmsley on digital: Clumsy attempt at being compelling

25 Oct 2006

of the Wal-Mart bloggers were real, its credibility was fatally compromised. Eventually, the PR ...

Digital News: Tired & Tested in member drive

25 Oct 2006

for the site and create an online and PR campaign. Once the number of members has risen, Progress will ...

Anti-child abuse body in ad drive

18 Oct 2006

, before passing it to the police, has appointed Iris to handle the campaign. The work will include PR as ...

Digital Mobile: Marketing's ugly duckling

11 Oct 2006

roadshow, where the car was finally unveiled. Execution The pre-launch campaign used PR, ambient media ...

Andrew Walmsley on digital: Entertaining web is advertiser boon

27 Sep 2006

sponsorship or a film. It could be PR-, mobile- or user-generated. We can already see that communication ...

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