Search results for "PR"

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Sportingbet nets Ladbrokes man

14 Nov 2002 | by MARK KLEINMAN

budgets, acquisition planning and PR. Sportingbet launched in 1998 and operates in 120 countries with 55 ...

SodaStream spoof pop outfit ad campaign

07 Nov 2002

be supported by in-store promotional activity at Argos and grocers, PR support, and an ad on the web

Expedia hunts for top marketer as Smith leaves job

05 Sep 2002

Consultancy handles PR activity. Expedia is 70% owned by Microsoft, where Smith worked before she was ...

ANALYSIS: Winning the Net survival battle - Lastminute.com has had some ups and downs but is now set to be one of the few success stories of the internet

15 Aug 2002 | by RAVI CHANDIRAMANI

the crucial brand-building nine months from autumn 1999. This was down to PR momentum and a clear ...

ANALYSIS: Is Egg's success based on good ads alone? - Egg's CEO has attributed its success to ads, but does the adspend justify the result?

01 Aug 2002 | by SUZY BASHFORD

other media such as PR and DM. Cutler challenges whether the level of awareness achieved by Egg has been ...

QXL.com picks Disney marketer as UK chief

25 Jul 2002 | by RAVI CHANDIRAMANI

responsible for all online and press advertising as well as PR. She has spent nine years at The Walt Disney ...

ANALYSIS: Digital rolls with the punches - New media will focus on more integrated campaigns and CRM, as it responds to the sobering events of last year, writes Juliet Blackburn

10 Jan 2002 | by JULIET BLACKBURN, head of digital at the agency selection service, the AAR

campaigns, with their marketing, PR and advertising agencies working together more effectively as well ...

 

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