to remove filtersOpinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
really hope this was not simply a quick PR win for Asda in the wake of Primark's incredibly unsavoury ...
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iCrossing founder integrates SEO and social media for PR platform
22 Jul 2010 | by Jacob Mathias
Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company
Rewriting the rules
27 Apr 2010 | by Gemma Charles
on the benefits of energy-efficient products. In short, it is a great PR opportunity that also has a ...
Creativity in numbers
27 Apr 2010 | by David Tiltman
PR ability of the new mechanic has a very brief shelf-life. So the weight of long-term brand and ...
Best supporting role
14 Apr 2010 | by Noelle McElhatton
... Our marketing budget is segmented into advertising, website and PR. We also have a budget for ...
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
services to their offer, in areas as diverse as PR, customer publishing and management consulting. Ian ...
Brand Health Check: Champagne
24 Mar 2010 | by Jeremy Lee
good example of communicating quality. PR Champagne award winners, underline the standards and values ...
Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
information in their advertising and PR need to be careful; consumers can go through data with a fine-toothed ...
Don't be a code breaker
16 Mar 2010 | by Gemma Charles
now been closed. While cynics may view this as merely a PR exercise, it does provide the Advertising ...
Under the lens
16 Mar 2010 | by Alex Brownsell
editing may throw up some unpleasant surprises. 4. Get ready for criticism. Prepare your PR team for ...
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