News Analysis: A brand by any other name
31 Oct 2007
Confectionery Company launch and appointed PR company Sputnik, which created a series of nationwide festivals ...
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Kellogg hands FruitaBu ad account to Leo Burnett
31 Oct 2007 | by Gemma Charles
of a £4m drive, including sampling and PR. FruitaBu's packs will carry the government's five-a-day ...
When not to use the parent brand
30 Oct 2007 | by Gemma Charles
Confectionery Company launch and appointed PR company Sputnik, which created a series of nationwide festivals ...
Disney ties with Tesco for children's food line
24 Oct 2007 | by Gemma Charles
be backed by a promotional drive from January covering advertising, PR and in-store activity. The ...
Media Analysis: BBC's timing called into question
24 Oct 2007 | by Nicola Clark
,' he says. According to Locke, Strictly Come Dancing is winning the PR battle, but in terms of ...
Brand Health Check: Magners
24 Oct 2007
's advertising message. - Launch a PR offensive within the trade to gain support and commitment. - Realign ...
Marketing League Tables: Digital - Digital leagues
24 Oct 2007 | by David Murphy
Breaks, UK Parliament. www.redeye.com 32 Blue Barracuda Founded 2001. Pr owned. CEO Martin Talks ...
BBC's timing called into question
23 Oct 2007 | by Nicola Clark
best audience share it can, he says. According to Locke, Strictly Come Dancing is winning the PR ...
Gu expands line with carrot-cake snack
17 Oct 2007 | by Jennifer Whitehead
the move and at home. Its launch will be supported by print advertising and PR. Gu s move into the ...
News Analysis: Toy story without a happy ending
10 Oct 2007
low-cost economies far from the UK. But however well Mattel dealt with the crisis in PR terms, it stands ...
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