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AGENCY 2002

12 Dec 2002 | by CRAIG SMITH, Editor

prospered in 2002. In above the line, media, design, PR and even telemarketing, scale has been less of a ...

AGENCY 2002: Field Marketing Agency of the Year - FDS

12 Dec 2002

Nectar at 140 BP petrol stations. It was also involved in the launch of Nestle Double Cream, staging PR ...

AGENCY 2002: Creative Agency of the Year - Mother

12 Dec 2002

for this cannot be laid at the agency's door. It handled the subsequent PR over disputed ownership of ...

AGENCY 2002: Media Agency of the Year - Naked

12 Dec 2002

portrait and posted on the web site to give the subjects their 15 minutes of fame. The site used no PR or ...

Agency of Year 2002 accolade goes to Mother

11 Dec 2002 | by Jennifer Hiscock,

Hamm; for PR, The RED Consultancy; for new media, Agency Republic; for market research, Ipsos UK; for ...

CAREERS: Movers - RPS Rainer

05 Dec 2002

Jane Burnett has been appointed director of fundraising, marketing and PR at RPS Rainer, the young

2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - MARMITE

05 Dec 2002

involved in the campaign. Marmite concentrated on TV, and worked closely with PR. Media spend was ...

2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - BEST CONSISTENCY - BMP DDB FOR VW 1995-2001

05 Dec 2002

well as via direct marketing, PR activity and the internet. Within this strategy, the creative not ...

2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - KELLOGG'S REAL FRUIT WINDERS

05 Dec 2002

messages on Winders. PR kicked off the pre-launch campaign, spreading the language among opinion-formers ...

2002 IPA EFFECTIVENESS AWARDS: GOLD AWARD - EFFECTIVENESS AGENCY OF THE YEAR ABOVE £100M - BMP DDB. SPONSORED BY ITV

05 Dec 2002

methodology in isolating the additional benefits that PR can bring to an above-the-line campaign. Two very ...

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