Search results for "PR"

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MARKETING MIX: Book of the week - Successful Marketing for the Small Business

customer care and also explores the benefits of PR and how to implement effective campaigns, direct mail ...

ANALYSIS: Tackling the new fear of flying - The travel industry is ready to spend to restore consumer confidence. Daniel Rogers reports from the ABTA 2001 Conference in Lisbon

to fund a 50,000 PR campaign in a bid to boost summer bookings for 2002. "We suspect that ...

MGM Mirage prepares to launch online casino

and PR agencies ahead of its launch of an online casino, to be operated from the Isle of Man ...

CAREERS: Diary

marketing and help the PR practitioner to plan programmes that achieve their objectives and meet the ...

MARKETING MIX: Brand manager of the week - Lisa Wakely, McVitie's

? The PR launch of our Man Utd sponsorship at Old Trafford - watching Alex Ferguson juggle with Jaffa ...

Twinings redesigns to attract younger market

, supported by direct mail and PR activity. The campaign includes press ads by Twinings' creative ...

ANALYSIS: Plastic learns to find its niche - Experience shows credit cards can ride a recession. But the British market is too savvy and saturated to take for granted

. Rather than relying on the brand, it is, according to head of PR Mark Gonnella, "looking at the way ...

BRAND HEALTH CHECK: National trust - Can the National Trust broaden its appeal?

organisation, but the membership needs to believe that and it is clear that the Trust needs a much better PR ...

ANALYSIS: Rail industry plans a comeback - Persuading British travellers that the railways are fit for use will be a tough call for operators

by a 3m grant from the Strategic Rail Authority, now the group is focusing on PR, promotions and ...

PUBLIC RELATIONS: Understanding PR practice in Europe - ORC research reveals support for increased

Most senior managers believe a depressed market should be met by defending or increasing PR ...

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