Search results for "PR"

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NEW MEDIA: Swedish Match aims at student market

31 Aug 2000 | by JOANNA WITT

product and will work closely with our PR agency, DFA. In July Swedish Match caused a stir when it ...

Marketers feel pressure to rebrand

31 Aug 2000 | by CORDELIA BRABBS

advertising, and 91% view them as a very important tool for brand-building. In comparison, 49% saw PR ...

Briefs

31 Aug 2000 | by POPPY BRECH

liqueurs. The launch, handled by Kazoo Communications, will focus on PR activity and a dedicated web site ...

OPINION: PROFILE - The long game. Carl Lyons, Head of UK marketing, Lastminute.com

31 Aug 2000 | by BEN ROSIER

across as genuine. Lyons and his PR then go into a lengthy dialogue about the tabloids spurious ...

BRAND MASTERS Barbara Cassani: People carrier - Passion and populism are what drives Go boss Barbara Cassani. Craig Smith reports

31 Aug 2000 | by CRAIG SMITH

1998 - a very successful PR tool for EasyJet, claims Cassani, who is still looking forward to ...

FIELD MARKETING LEAGUE TABLES 2000: Rising demand for roadshows - Clients are tuning in to the ways roadshows can bring brands to life

31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate

a PR tool. Clients want payback. With the work we are doing, the clients want cases moved, they ...

FIELD MARKETING LEAGUE TABLES 2000: Growth directs field marketing - With a sector growth of 30% year on year, field marketing agencies are increasingly diversifying to maintain points of differentiation

31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate

, such as PR and market research. Some confirmation of this comes from Jim Surguy, managing ...

ABC FIGURES: Spin too much and your ABCs will mean little

24 Aug 2000 | by POPPY BRECH, associate editor (media) o

reach a head at IPC Media s ABC briefings last week, when NatMags PR chief Siobhan Kenny turned up to ...

Arcadia ditches top post to give power to brands

24 Aug 2000 | by ALEXANDRA JARDINE

, responsible for brand marketing, PR and special events, is in talks with the retailer about an alternative ...

MARKETING MIX: Book of the week

24 Aug 2000

24.95 (pounds 16.47). Shireen Crowe is managing director, Direct PR. ...

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