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Barclays hits out at Tesco over ATMs

27 Apr 2000 | by PAUL WHITFIELD

looking for good PR over a decision that had nothing to do with ATM charges. The bank insisted it ...

BRAND HEALTH CHECK: THE EXPRESS - Express faces up to difficult new century/The Express this week celebrates its 100th birthday. But how will the paper fare in its second century? We asked two experts

27 Apr 2000 | by POPPY BRECH

be. She s got quite a lot of PR coverage for herself and the brand, but it has not been ...

ANALYSIS: Should you appear in your own ads? - Claire Murphy reports on campaigns where marketers add a personal touch to their brands by fronting their ads

27 Apr 2000

manager Anne Gournay, who was persuaded by her PR agency to appear in trade press ads for flavoured ...

LEGAL SALARY SURVEY: Taking a legal brief - Law firms are offering lucrative opportunities, Rachel Miller reports

27 Apr 2000 | by RACHEL MILLER

values. The whole marketing team, including our in-house PR and advertising team, works to ...

Ex-M&S director to lead widening remit at Confetti.

20 Apr 2000 | by ALEXANDRA JARDINE

develop its PR strategy ...

Briefs

20 Apr 2000 | by PAUL WHITFIELD

. The National Consumer Council (NCC) has appointed PR and communications firm Fishburn Hedges to work ...

Sponsor’s statement: Future shock and future challenge - Tom Preece, managing director of CPM UK, outlines the critical issues and the opportunities likely to face marketers in the early years of the 21st century

13 Apr 2000 | by TOM PREECE

, telebusiness, PR, field marketing, advertising and direct marketing all become part of the solution rather ...

Conferences & exhibitions: Edinburgh grows in corporate standing - Scotland’s capital city is currently enjoying a boom in the business conference trade, says Holly Acland

13 Apr 2000 | by HOLLY ACLAND

. Sheila Kennedy, general manager of PR agency August.One Edinburgh, used the venue for the company s ...

Back to the floor: Managers who take time to return to the retail side can benefit from fresh insights into their staff, customers and brands

13 Apr 2000 | by HARRIET MARSH

through any back-to-the-floor initiative that is just a PR stunt, says Cliff Ettridge, a senior ...

Public relations: Putting a fresher touch to the Dome - We asked six PR agencies for their

06 Apr 2000 | by HOLLY ACLAND

Seven weeks ago, Marketing challenged six PR agencies to respond to a fictitious brief to improve...Seven weeks ago, Marketing challenged six PR agencies to respond to a fictitious brief to ...

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