Search results for "PR"

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Lee jeans appoints PR

19 Dec 1998 | by LISA CAMPBELL

VF Jeanswear has appointed Ketchum Life to handle PR for Lee jeans. The account was previously...VF Jeanswear has appointed Ketchum Life to handle PR for Lee jeans. The account was previously ...

Heineken nativity ad axed after protests

19 Dec 1998 | by LISA CAMPBELL

sponsorship and PR. A company spokeswoman said the two events were unrelated, and that Rumbol s move ...

TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer

19 Dec 1998 | by ROBIN COBB

diploma replaced CAM s more specialist ones in advertising and PR. People working in aspects of ...

NEW MEDIA CHOICE: HAMLEYS

19 Dec 1998 | by NIGEL WALLEY, Managing Partner, Deciphe

of what appears to be a nicely designed site, it became obvious that it is just a PR tool for the ...

BUSINESS PRESENTATIONS: What works on screen - What makes a good presentation? David Murphy asked four veteran presenters to divulge some of their trade secrets

19 Dec 1998 | by DAVID MURPHY

Zundel Group director, Harvard Public Relations As group PR director at Harvard Public ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

19 Dec 1998 | by DAVID MURPHY

Peugeot and Renault were top performers but even the PR success of the Clio wedding film was not ...

PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need

17 Dec 1998 | by ROB GRAY

Pinochet turned to PR consultant Patrick Robertson to try to counter hostile media coverage during his ...

Funmail launch partners

17 Dec 1998 | by DANNY ROGERS

Graham Goodkind, ex-managing director of Lynne Franks (now Life PR), is to launch Funmail, a free...Graham Goodkind, ex-managing director of Lynne Franks (now Life PR), is to launch Funmail, a ...

New agency to resurrect stars

17 Dec 1998 | by JUDI GREEN, Creative director, Wagstaff

gets it wrong, the PR backlash could be disastrous. Mowlam argues that companies need to be ...

MEDIA CASE STUDY: BUD ICE

17 Dec 1998 | by RAYMOND SNODDY

travellers will see Bud Ice ads over the festive period. Most crucially for PR coverage from local ...

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