Creativity in numbers
27 Apr 2010 | by David Tiltman
PR ability of the new mechanic has a very brief shelf-life. So the weight of long-term brand and ...
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Rewriting the rules
27 Apr 2010 | by Gemma Charles
on the benefits of energy-efficient products. In short, it is a great PR opportunity that also has a ...
Best supporting role
14 Apr 2010 | by Noelle McElhatton
... Our marketing budget is segmented into advertising, website and PR. We also have a budget for ...
Brand Health Check: Champagne
24 Mar 2010 | by Jeremy Lee
good example of communicating quality. PR Champagne award winners, underline the standards and values ...
Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
information in their advertising and PR need to be careful; consumers can go through data with a fine-toothed ...
Don't be a code breaker
16 Mar 2010 | by Gemma Charles
now been closed. While cynics may view this as merely a PR exercise, it does provide the Advertising ...
Under the lens
16 Mar 2010 | by Alex Brownsell
editing may throw up some unpleasant surprises. 4. Get ready for criticism. Prepare your PR team for ...
Beyond digital
01 Mar 2010 | by Kunal Dutta
search optimisation and social media and PR accounts (see Casebook). Meanwhile, Ocado, which appointed ...
User-generated content
08 Feb 2010
structural considerations with offsite linking strategies, insight and analysis, sentiment profiling, PR and ...
The Work
08 Feb 2010
was supported by a PR outreach programme including a True City film showcasing the app's main features ...
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London-based intern sought for leading boutique Covent Garden recruitment firm
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PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
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