Search results for "PR"

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Interconnected, not integrated

03 Dec 2012 | by Richard Millar, Hill & Knowlton Strategies

live in an age of advocacy, and PR has never been more powerful. Technology enables marketers to reward ...

Brands tackle the content conundrum

03 Dec 2012 | by Stuart Derrick

from PR and social-media agencies, so it gets complicated. Lazopoulos If something doesn t add to ...

PR Essays: Talk PR - Today, tomorrow, forever

09 Oct 2012 | by Tanya Hughes, managing director of Talk PR

of the future. At Talk PR, we find that this model can work as an informal understanding, but is ...

PR Essays: Frank PR - The rules of reaction

09 Oct 2012 | by Graham Goodkind, chairman and founder of Frank PR

PR should really stand for public reactions, because provoking a response from consumers is what...what happens when you put those together. So the editor is using code to tell all the PR folk ...

PR Essays: Focus PR - Come out of your shell

09 Oct 2012 | by Hilary Crossing, managing director and founder of Focus PR

. Focus PR represents brands that are ranked within the top five in their category, whether that be food ...

PR Essays: Kaizo - Earn after reading

09 Oct 2012 | by Stephanie MacLeod, director of Kaizo

The need to prove their value has compelled PR practitioners to hone their skills to a point where...It is undeniable that marketing and PR spend is under more scrutiny than ever before. Clients are ...

PR Essays: Nexus Communications - Listen and learn

09 Oct 2012 | by Richard Medley, managing director of Nexus Communications

. PR has been weak on self-justification, often lacking the TGI-based thinking or the numbers that ...

PR Essays: W Communications - Touching the void

09 Oct 2012 | by Warren Johnson, managing director and founder of W Communications

average PR agency/client relationship lasts 11 months, but brands lose out with this inconsistent approach ...

PR Essays: Weber Shandwick - Engagement war horse

09 Oct 2012 | by Rachel Friend, managing director of consumer marketing at Weber Shandwick

war. Isn't it time you did too? From Marketing's PR essay supplement, October 2012 ...

PR Essays: Roundtable - Redefining the agency/client relationship for today's world

09 Oct 2012 | by Stuart Derrick

At a roundtable discussion PR agency directors consider how agency/client relationships are...PR Warren Johnson managing director and founder, W Communications Stuart Derrick contributor ...

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