Search results for "PR"

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Experiential is dead...

20 Oct 2010 | by Mo Saha

media and PR stunt . Too vague for us. Too vague for our clients. Can we ditch the terrible ...

Make a bigger impact

20 Oct 2010 | by Shaz Smilansky

experience at the core of the comms plan. PR, digital, broadcast and advertising are used to amplify the ...

Experiential Essays

20 Oct 2010 | by Andrew McCormick

Experiential marketing has the reputation of being fun and good for PR - an add-on to marketing

At the heart of the action

15 Oct 2010 | by Richard Brett

PR, with its wide-ranging expertise, is no longer an also-ran to a savvy brand's advertising push...bestowed on ad agencies is being more widely dispersed. PR agencies, with expertise in areas such as ...

Win the fight for relevance

15 Oct 2010 | by Rachel Friend

Against a backdrop of government spending cuts and fluctuating consumer confidence, PR agencies can...couple of years as head of consumer PR at Sainsbury s, I recently took up my role at Weber Shandwick. As ...

PR creates GoodBuzz

15 Oct 2010 | by Graham Goodkind

A great idea can come from any source, but only PR has the versatility and breadth of expertise to...of the key trends and things to look out for from a PR perspective gets me all excited, almost as ...

Doing more for more

15 Oct 2010 | by Sara Balme

PR is proving attractive to a growing number of brands seeking to engage specific target groups...advertising spend over the past two years, but, while it hasn t all been plain sailing in the PR world, we ...

Enter the Engagement World

15 Oct 2010 | by Tony Langham

The days of standalone corporate PR departments may be numbered, but their distinct function will

Power to the people

15 Oct 2010 | by Neil Bayley

Empowered customers are motivated, loyal customers, and PR is a vital tool in the armoury of any...perspective. Either way, I d like to challenge you to consider whether PR is doing the best job it can for ...

Unleash PR's new power

15 Oct 2010 | by Anne Kendall

It is time for brand marketers to recognise that PR has advanced far beyond the generation of press...surprising that many marketers still exhibit a more traditional point of view when it comes to PR. To ...

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