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The days of standalone corporate PR departments may be numbered, but their distinct function will
Empowered customers are motivated, loyal customers, and PR is a vital tool in the armoury of any...perspective. Either way, I d like to challenge you to consider whether PR is doing the best job it can for ...
It is time for brand marketers to recognise that PR has advanced far beyond the generation of press...surprising that many marketers still exhibit a more traditional point of view when it comes to PR. To ...
How should PR play a role in brands' marketing strategies? Marketing brought together top players...Sara Balme , director, Focus PR Andrew McCormick , deputy editor, Marketing Anne Kendall ...
