Search results for "PR"

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Greater Insight Roundtable: Diving deeper for real pearls of wisdom

23 Jul 2012 | by Jane Bainbridge

- this isn't proof of the severity of a problem, it is a PR issue. Use your research agencies and ...

Experiential Essays: Blazinstar Experiential - Integration is key

13 Jun 2012

as high profile as topical cultural events and topics discussed on the evening news. PR ...

Tailored content hits the target

31 Jan 2012 | by Lynsey Barber

media may (previously) have been (treated as) PR, but now it comes out of a marketing budget. That has ...

Building a bridge between brands and consumers

31 Jan 2012 | by Louise Pearce, Forward

Britain with a lot of people. In the room there will frequently be members of PR, media sales, advertising ...

Engaging with the masses

19 Oct 2011 | by Nick Adams, managing director of Sense

online. There was then a PR stunt in Trafalgar Square that led to 8m YouTube hits in one day, and our ...

Is PR really worth it? Stuart Smith, Ogilvy PR

12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR

The importance of earned media such as social networks is rising, corporate PR can no longer ignore...If you are a PR person, you already subscribe to the idea that the discipline of 'earned media' is ...

The living, breathing strategy: Richard Medley, Spider PR

12 Oct 2011 | by Richard Medley, managing director, Spider PR

share his or her thoughts. This is a good thing for marketers as more relevant, business-led PR ...

The 10 golden rules of PR: Hilary Meachham, Focus PR

12 Oct 2011 | by Hilary Meacham, founder and managing director, Focus PR

For brands and PR agencies to work together in the long term, it's essential to abide by a code of...as though clients are from Mars and PR consultancies are from Venus. Each enters into the ...

Telling a great story together, Miki Haines-Sanger, Golden Goose PR

12 Oct 2011 | by Miki Haines-Sanger, founding partner, Golden Goose PR

Some of the most effective campaigns are those where the PR agency has been at the core of...As social media and experiential activities blur the boundaries between PR, marketing and ...

Honesty is the best policy: Graham Goodkind, Frank PR

12 Oct 2011 | by Graham Goodkind, founder and chief executive, Frank PR

would do well to keep their PR advisers close and be nothing but absolutely open with consumers....advertiser-funded bit of publishing, so Frank PR has handed over a few quid to Haymarket and in return we get a page ...

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