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PR Essays: Talk PR - Today, tomorrow, forever

09 Oct 2012 | by Tanya Hughes, managing director of Talk PR

of the future. At Talk PR, we find that this model can work as an informal understanding, but is ...

PR Essays: Focus PR - Come out of your shell

09 Oct 2012 | by Hilary Crossing, managing director and founder of Focus PR

. Focus PR represents brands that are ranked within the top five in their category, whether that be food ...

PR Essays: Frank PR - The rules of reaction

09 Oct 2012 | by Graham Goodkind, chairman and founder of Frank PR

PR should really stand for public reactions, because provoking a response from consumers is what...what happens when you put those together. So the editor is using code to tell all the PR folk ...

PR Essays: Kaizo - Earn after reading

09 Oct 2012 | by Stephanie MacLeod, director of Kaizo

The need to prove their value has compelled PR practitioners to hone their skills to a point where...It is undeniable that marketing and PR spend is under more scrutiny than ever before. Clients are ...

PR Essays: Nexus Communications - Listen and learn

09 Oct 2012 | by Richard Medley, managing director of Nexus Communications

. PR has been weak on self-justification, often lacking the TGI-based thinking or the numbers that ...

PR Essays: W Communications - Touching the void

09 Oct 2012 | by Warren Johnson, managing director and founder of W Communications

average PR agency/client relationship lasts 11 months, but brands lose out with this inconsistent approach ...

PR Essays: Weber Shandwick - Engagement war horse

09 Oct 2012 | by Rachel Friend, managing director of consumer marketing at Weber Shandwick

war. Isn't it time you did too? From Marketing's PR essay supplement, October 2012 ...

PR Essays: Roundtable - Redefining the agency/client relationship for today's world

09 Oct 2012 | by Stuart Derrick

At a roundtable discussion PR agency directors consider how agency/client relationships are...PR Warren Johnson managing director and founder, W Communications Stuart Derrick contributor ...

The 10 golden rules of PR: Hilary Meachham, Focus PR

12 Oct 2011 | by Hilary Meacham, founder and managing director, Focus PR

For brands and PR agencies to work together in the long term, it's essential to abide by a code of...as though clients are from Mars and PR consultancies are from Venus. Each enters into the ...

Is PR really worth it? Stuart Smith, Ogilvy PR

12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR

The importance of earned media such as social networks is rising, corporate PR can no longer ignore...If you are a PR person, you already subscribe to the idea that the discipline of 'earned media' is ...

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