HSBC plots global 150th anniversary celebrations
12 Mar 2013 | by Gemma Charles
golf properties. Hill Knowlton, the bank s sports PR agency, will also be heavily involved ...
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Lastminute.com campaign goes back to basics
22 Apr 2013 | by Alex Brownsell
, print, CRM, social and PR campaign carries the strapline "Love living Lastminute.com", and aims to tap ...
Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
110; but who cares? Certainly the brand team, and their ad and PR agencies. But what about the ...
MoneySupermarket takes on rivals with space shuttle ad
03 Jan 2013 | by Alex Brownsell
space shuttle. The campaign, by Mother London, will also feature radio, social media, CRM and PR ...
Kimberly-Clark launches cold and flu season campaign for Kleenex range
14 Nov 2012 | by Nick Batten
, TV spot and digital display. The tool will also inform PR activity delivered by MHP Communications ...
Nintendo drops celebrities for Wii U launch campaign
13 Nov 2012 | by Matthew Chapman
long period without a home video-game console launch. Nintendo s UK marketing and PR director Shelly ...
Subway pushes '5-a-day' message in new campaign
13 Nov 2012 | by Alex Brownsell
The food chain is rolling out a TV, social media and PR campaign using the line 'Where winners ...
Wonderbra model covers up in change of tactics
01 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
of sale, social media and PR activity, including YouTube work and a Facebook competition ...
St John Ambulance marketer explains motives of bleak ad
19 Sep 2012 | by Loulla-Mae Eleftheriou-Smith
spent three years with Orange first as PR director, rising to director of corporate communications ...
St John Ambulance in hard-hitting first aid awareness activity
17 Sep 2012 | by Loulla-Mae Eleftheriou-Smith
supported by digital activity. Media planning and buying is handled by John Ayling Associates. PR and ...
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