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Cadbury to bring playful element to Creme Egg

19 Dec 2012 | by John Reynolds

Egg. The cross-platform drive spans TV, digital and PR, and highlights how Cr me Egg's limited ...

#aoty12: PR Agency of the Year - Best of the Rest

11 Dec 2012 | by Kate Magee

.' Frank PR is no stranger to Marketing's PR Agency of the Year award, winning in 2010 and being commended ...

The Revs gear up to celebrate UK digital marcoms excellence

05 Dec 2012 | by Staff

, Campaign, Marketing, Media Week and PR Week. The judging panel will be made up of senior agency and client ...

Golden Games: The story behind Royal Mail's gold medal stamps and painted postboxes

13 Aug 2012 | by Nicola Clark

the BBC s Gary Lineker for the same campaign doesn t happen every day in PR, jokes Tim Cowen ...

Why PRs are gatecrashing the marketing party

03 Aug 2012 | by Suzy Bashford

As Jolie Hunt, a seasoned PR executive, took up her role as chief marketing and communications ...

Crisis management: brand marketers caught in the middle

19 Jul 2012 | by Rachel Barnes

than diving straight into a PR charm offensive, we focused on displacing the negative sentiment with ...

SodaStream kicks off summer sampling activity after Coke dispute

09 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

, following PR and experiential activity targeting category giant Coca-Cola.

Reebok set to relaunch controversial EasyTone shoes range

07 Feb 2012 | by Sarah Shearman

claims provides fresh evidence of the physical ben-efits of wearing the shoes. It has launched a PR ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

association, Subway will be promoting the sponsorship through Subcard communications, Facebook, Twitter, PR ...

Department for Education marketing team to close in restructure

17 Jan 2012 | by Gemma Charles

part of a wider restructure intended to strengthen its social-media and PR activity, as the number of...casualties, but a new social-media team of six is being created, while more resources will go to PR targeting ...

 

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