Click 
to remove filters
. The new range will be supported by a direct mail campaign, in-store marketing and a PR campaign ...
PR, with its wide-ranging expertise, is no longer an also-ran to a savvy brand's advertising push...bestowed on ad agencies is being more widely dispersed. PR agencies, with expertise in areas such as ...
Against a backdrop of government spending cuts and fluctuating consumer confidence, PR agencies can...couple of years as head of consumer PR at Sainsbury s, I recently took up my role at Weber Shandwick. As ...
A great idea can come from any source, but only PR has the versatility and breadth of expertise to...of the key trends and things to look out for from a PR perspective gets me all excited, almost as ...
PR is proving attractive to a growing number of brands seeking to engage specific target groups...advertising spend over the past two years, but, while it hasn t all been plain sailing in the PR world, we ...
The days of standalone corporate PR departments may be numbered, but their distinct function will
Empowered customers are motivated, loyal customers, and PR is a vital tool in the armoury of any...perspective. Either way, I d like to challenge you to consider whether PR is doing the best job it can for ...
It is time for brand marketers to recognise that PR has advanced far beyond the generation of press...surprising that many marketers still exhibit a more traditional point of view when it comes to PR. To ...
How should PR play a role in brands' marketing strategies? Marketing brought together top players...Sara Balme , director, Focus PR Andrew McCormick , deputy editor, Marketing Anne Kendall ...
Why are so many global brands merging their marketing and PR functions, asks Jane Bainbridge....As Renault and Nissan become the latest brands to integrate their PR and marketing functions ...
