12 Oct 2011
| by Richard Medley, managing director, Spider PR
share his or her thoughts.
This is a good thing for marketers as more relevant, business-led PR ...
12 Oct 2011
| by Hilary Meacham, founder and managing director, Focus PR
For brands and PR agencies to work together in the long term, it's essential to abide by a code of...as though clients are from Mars and PR consultancies are from Venus.
Each enters into the ...
12 Oct 2011
| by Miki Haines-Sanger, founding partner, Golden Goose PR
Some of the most effective campaigns are those where the PR agency has been at the core of...As social media and experiential activities blur the boundaries between PR, marketing and ...
12 Oct 2011
| by Graham Goodkind, founder and chief executive, Frank PR
would do well to keep their PR advisers close and be nothing but absolutely open with consumers....advertiser-funded bit of publishing, so Frank PR has handed over a few quid to Haymarket and in return we get a page ...
12 Oct 2011
| by Jim Hawker, co-founder, Threepipe
socialmedia programmes become an essential, mainstream form of PR activity for brands of all types....on PR talking about social media? Quite simply because this is public relations in its truest sense ...
12 Oct 2011
| by Richard Brett, joint managing director, Shine Communications
With social media the lead discipline, PR agencies are best equipped to translate a brand's online...Many of those who have spent their careers on the PR side of communication will recognise the ...
12 Oct 2011
Marketing assembled a panel of the PR industry's top practitioners to discuss the state of their...founder and chief executive, Frank PR
Miki Haines-Sanger founding partner, Golden Goose PR
Jim ...
12 Oct 2011
| by Louise Lloyd, deputy managing director, Cirkle
relationships, innovative PR campaigns that don't rely solely on column inches, and which add value for the ...
12 Oct 2011
| by Fiona Noble, vice-chairman, Weber Shandwick
what PR does best. Yet for an industry so adept at driving conversation, PR has not always made its ...
12 Oct 2011
| by Paul Baverstock and John Sarsfield, MHP Communications
's PR essays supplement October 2011 ...