Crisis management: brand marketers caught in the middle
19 Jul 2012 | by Rachel Barnes
than diving straight into a PR charm offensive, we focused on displacing the negative sentiment with ...
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Why PRs are gatecrashing the marketing party
03 Aug 2012 | by Suzy Bashford
As Jolie Hunt, a seasoned PR executive, took up her role as chief marketing and communications ...
British Airways: building a brand, from the inside out
29 Jul 2011 | by Suzy Bashford
issues don't disrupt the advertising and positive PR BA will be aiming to attract. Gary Moss, chairman ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
, PR and digital meet....It was an ambitious task: to bring top PR, marketing and digital professionals together to discuss ...
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