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Kony 2012: The Marketing Lessons

21 Mar 2012 | by Nicola Clark

for negative PR is essential. Don't underestimate your audience Digital experts have long ...

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 Feb 2012

process and don't try to edit the content, it's definitely a good idea. In the same way that a good PR ...

Why Rupert Murdoch must get a grip of brand News Corp

15 Jul 2011 | by Allyson Stewart-Allen

high-profile range of interested parties? Surely the appointment of crisis PR firm Edelman to get you out of a ...

Jeremy Lee on Media: The uncertainty principle

19 May 2010 | by Jeremy Lee

management consultant, part-owner of the Profile PR agency and co-founder of directories publisher Hotcourses ...

Mark Ritson on Branding: Accelerating into crisis

03 Feb 2010 | by Mark Ritson

being in the special forces of a PR firm. You could be torn away from party invitations at any moment to ...

Mark Ritson on Branding: bollocks to Twitter and bollocks to it being worth one billion dollars

29 Sep 2009 | by Mark Ritson

at Twitter, for all its glorious PR and amazing technological impact, there is nothing. Not a cent ...

Editor's comment: At last, true reality TV

15 Sep 2009 | by Lucy Barrett

and realistic avenue for media or PR budgets, while helping to fund UK production. Of course, unless ...

Andrew Walmsley on Digital: brands make a hash of using Twitter

11 Aug 2009 | by Andrew Walmsley

Fame, praise, untold amounts of free PR and content going viral' - these are the glittering ...

 

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