Search results for "PR"

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SodaStream takes a pop at rivals in £11m global push

22 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

flavours, following PR and experiential activity that had indirectly targeted soft-drinks giant Coca-Cola ...

Why brands must beware of everyday sexism

22 Nov 2012 | by Nicola Kemp

, it could be a desperate attempt at PR, through needless sexism. We desperately need outspoken ...

Marketing unveils its Agency of the Year 2012 shortlists

21 Nov 2012 | by Gemma Charles

disciplines such as advertising and digital through to PR and sponsorship. An independent expert judging ...

Sector Insight (interactive): televisions

21 Nov 2012 | by Jane Bainbridge

current role overseas all marketing both in store and online and PR among other things. Stephen Gater ...

Coca Cola's Zoe Howorth: No room for 'empty 2013'

15 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

. All activity, such as cinema, PR, on-pack and experiential, ran under the strapline 'Unlock the 007 in ...

Domino's debuts gluten-free pizza

15 Nov 2012 | by Nick Batten

initially be supported by PR activity, which could be followed by above-the-line work. The new pizza base ...

Are letter-style print ads an effective way to defend your brand in a crisis? The Marketing Society Forum

15 Nov 2012

corporate PR department - feels inauthentic. Using video or TV to deliver the apology directly from the ...

Kimberly-Clark launches cold and flu season campaign for Kleenex range

14 Nov 2012 | by Nick Batten

, TV spot and digital display. The tool will also inform PR activity delivered by MHP Communications ...

Power 100 Next Generation: Sophie Lavender, senior manager, brand advertising, Virgin Media

13 Nov 2012 | by Suzy Bashford

marketing and head of PR. I danced my way through it, in the middle of the office, as the script called for ...

Power 100 Next Generation: Bryn Snelson, UK country manager, eHarmony

13 Nov 2012 | by Suzy Bashford

years - handling budgets of 7m across online, PR, social, brand and creative - before being promoted to ...

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