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Knorr debuts jelly gravy pots from brand chef Igor Zago

, "Tastes just like home made." The campaign is supported by digital and PR work. The ad is part of Knorr ...

Winners and losers: Marketing's Digital Agency Leagues 2012

technology, she argues, the more disciplined specialists, such as PR and sales promotion, will prevail ...

Eat Natural in hunt for its first marketing chief

marketing head will work with Eat Natural's existing PR function, to help drive awareness brand awareness ...

IAB Engage: One third of UK businesses not confident in social

. This lack of confidence is largely among senior level employees, with those in customer service or PR ...

Jagermeister to attempt 'world's coldest gig' in Siberia

supports signed and unsigned rock bands in the UK. The gig activity is being supported by PR and social ...

Etsy plots UK onslaught

PLAN - As the 'new' kid on the block, Etsy has a huge opportunity to milk the PR machine. One trick ...

Six marketing lessons from Red Bull Stratos

of history for delivering anything other than PR for Honda. Russ Lidstone, chief executive of ...

IKEA's Peter Wright on turning negatives into positives

future growth has to be driven by a marketing and PR team of just 16 people. 'The main reason we get ...

Red Bull Stratos skydive smashes YouTube records

promoting the event through its own sites as well as social media channels and PR activity. According to ...

Q&A with Best Buy Europe chief Andrew Harrison

online media. Can you build a brand on online media? Or do you need some element of offline or PR? Now ...

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