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Samsung signs up as Take That tour sponsor

26 Oct 2010 | by Ben Bold

branding rights; live-streaming of concert footage; advertising and PR rights, including the use of all UK ...

Spending review hits VisitBritain hard

20 Oct 2010 | by Daniel Farey-Jones

healthcare PR agency Gravitas Public Relations, said: "Now we know the scale of the Comprehensive Spending ...

Experiential is dead...

20 Oct 2010 | by Mo Saha

media and PR stunt . Too vague for us. Too vague for our clients. Can we ditch the terrible ...

Make a bigger impact

20 Oct 2010 | by Shaz Smilansky

experience at the core of the comms plan. PR, digital, broadcast and advertising are used to amplify the ...

Experiential Essays

20 Oct 2010 | by Andrew McCormick

Experiential marketing has the reputation of being fun and good for PR - an add-on to marketing

Digital Leagues 2010

20 Oct 2010 | by Kim Benjamin

medium for all of the so-called 'traditional' disciplines, such as PR, research, advertising ...

At the heart of the action

15 Oct 2010 | by Richard Brett

PR, with its wide-ranging expertise, is no longer an also-ran to a savvy brand's advertising push...bestowed on ad agencies is being more widely dispersed. PR agencies, with expertise in areas such as ...

Win the fight for relevance

15 Oct 2010 | by Rachel Friend

Against a backdrop of government spending cuts and fluctuating consumer confidence, PR agencies can...couple of years as head of consumer PR at Sainsbury s, I recently took up my role at Weber Shandwick. As ...

PR creates GoodBuzz

15 Oct 2010 | by Graham Goodkind

A great idea can come from any source, but only PR has the versatility and breadth of expertise to...of the key trends and things to look out for from a PR perspective gets me all excited, almost as ...

Doing more for more

15 Oct 2010 | by Sara Balme

PR is proving attractive to a growing number of brands seeking to engage specific target groups...advertising spend over the past two years, but, while it hasn t all been plain sailing in the PR world, we ...

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