Search results for "PR"

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Wonderbra creates new marketing role for Julia Nolan

23 Dec 2009 | by Joe Thomas

media, PR and retail elements. A microsite carried videos of women testing the product, an ongoing diary ...

Video: TUI launches Thomson and First Choice ads

17 Dec 2009 | by Alex Brownsell

on 19 December, with print, direct mail, E-CRM, in-store and PR activity. ...

The toys of Christmas 2009, according to social media

16 Dec 2009

hamster if flames were fanned in the right social media places and if they can recover from a recent PR ...

Top five consumer trends in 2009

15 Dec 2009 | by Nicola Clark

valuable PR coverage in the process. ...

Watch your tweets: marketers must segregate the personal and professional in social media

08 Dec 2009 | by Nicola Clark

LONDON - If Gillette's PR man spotted rival brand King of Shaves' founder, Will King, in a pub, it...However, this is exactly what a creative strategist at Gillette's PR agency, Porter Novelli ...

Adwatch Review: Microsoft

08 Dec 2009

the PR soundbite: 'This is the year of the consumer.' Notwithstanding that in December 2006 Time ...

PR Essays - Put your faith in PR

07 Dec 2009

marketing. As a result, PR is emerging as a mainstream brand-building tool that can lead integrated...;} Recent financial results from some of the major PR players tell a predictable story - the market is ...

PR Essays- Advocacy comes first

07 Dec 2009

SPONSORED FEATURE - Digital PR is not a panacea for every brand challenge, and unless a...perceptions of their brands minute by minute, digital PR is not the silver bullet' of the communications ...

PR Essays- Social skills

07 Dec 2009

conversation before needing those skills in a PR crisis. In real life, the best defence is a not a strong ...

PR Essays- All to play for

07 Dec 2009

SPONSORED FEATURE - A consumer PR agency can devise a creative solution as to how any brand can...least, should replace the word football' with consumer PR'. With the World Cup taking place next ...

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