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Adwatch Review: Microsoft

08 Dec 2009

the PR soundbite: 'This is the year of the consumer.' Notwithstanding that in December 2006 Time ...

Mark Ritson on Branding: Renaming Newcastle United's St James' Park stadium destroys brand equity

17 Nov 2009 | by Mark Ritson

smart. Fiona McLachlan, PR agency Weber Shandwick's head of media and co-head of sport, said: 'The ...

Mark Ritson on Branding: Locate the emergency exit

13 Nov 2009 | by Mark Ritson

facing a Christmas strike, with all its implications for bad PR, negative brand equity and lost customer ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

21 Oct 2009 | by Mark Ritson

PR, was also behind many of the ideas that formed the foundation of marketing psychology. In his 1928 ...

Mark Ritson on Branding: bollocks to Twitter and bollocks to it being worth one billion dollars

29 Sep 2009 | by Mark Ritson

at Twitter, for all its glorious PR and amazing technological impact, there is nothing. Not a cent ...

Editor's comment: At last, true reality TV

15 Sep 2009 | by Lucy Barrett

and realistic avenue for media or PR budgets, while helping to fund UK production. Of course, unless ...

Andrew Walmsley on Digital: brands make a hash of using Twitter

11 Aug 2009 | by Andrew Walmsley

Fame, praise, untold amounts of free PR and content going viral' - these are the glittering ...

Mark Ritson on Branding: Colin isn't a load of pollacks

07 Apr 2009 | by Mark Ritson

, pollack by nature' suggests that this is perhaps more about PR than a real rebranding effort. In reality ...

Adwatch review: Velvet

03 Mar 2009

anti-humour that gets lots of PR. You don't think of good, old-fashioned, hard-working ads like this. If I ...

Michael Phelps won't go to pot

10 Feb 2009 | by Mark Ritson

, arguably, cynical) way of generating positive PR. So let's close the book on Phelps. He can get back in ...

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