Search results for "PR"

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Special Report, Direct Marketing: charting the route to integration

advertising, PR, direct marketing and digital. 'You need to be able to integrate when it comes to planning ...

Field marketing comes into its own in the recession

hand out free samples of the ice cream. The company's marketing and PR manager, Jacqueline Walters ...

The Marketing Profile: Jim Farley of Ford

different creative approach] from PR shots or an early consumer website. We'll cherry-pick people to ...

The Marketing Profile: Jeremy Davies of E.ON

naked Climate Camp activists who targeted E. ON by occupying the roof and lobby of Edelman PR's office ...

Customer publishers repurpose content for digital platforms

standalone digital agencies, traditional above-the-line, digital and even PR agencies, are jostling to ...

Brands stage more modest events closer to home

lot more PR out of it by doing something on a bigger scale.' Evans believes venues are now facing ...

The Marketing Profile: Dan Cobley of Google

create themes for iGoogle. It received more than 3500 entries from 82 countries. 'There was PR around the ...

Top 10 tips for successful B2B marketing

communicating Intelligent use of PR can be high-ly effective in achieving name recognition and reassuring ...

The Marketing Profile: Bastien Hibon of Brawn GP

motorsport while working for a PR agency employed by cigarette brand Lucky Strike, which then owned BAR ...

Recession forces brands to reconsider live events and experiential marketing

headline in the Daily Mail. One financial PR advisor says he is actively counselling brands in the public ...

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