Search results for "PR"

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When trouble brews, marketers ignore social-media at their peril

06 Mar 2013 | by Gordon MacMillan

effect during a crisis. It is a problem that is damaging trust in brands, according to most of the PR ...

Why long copy makes up for Tesco's Twitter silence

06 Mar 2013 | by Claire Beale

-character bullets fired off by someone in Tesco's PR department, for whom the customer is a hazy sideshow ...

Are innovations such as live TV ads gimmicks with little brand relevance? The Marketing Society Forum

28 Feb 2013

generated excellent PR, that wasn't the sole reason for investing in it. We had a campaign that linked ...

Starbucks: has its tax offer come too late?

04 Dec 2012 | by Noelle McElhatton

Starbucks' PR problems an issue just for the chattering classes? Perhaps, but the brand has definitely ...

Are letter-style print ads an effective way to defend your brand in a crisis? The Marketing Society Forum

15 Nov 2012

corporate PR department - feels inauthentic. Using video or TV to deliver the apology directly from the ...

My Secret Work Weapon: My journalism training made me realise marketing is storytelling

03 Oct 2012 | by Laurence Bresh, Marketing director (Northern Europe and Africa) STA Travel.

I started out as a journalist; from there I went into PR and ultimately marketing.

Should marketers try to protect brands beyond the transaction? The Marketing Society Forum

19 Sep 2012

. Instead, embrace the new income stream and rejoice in some easy PR coverage. Run a competition, for ...

Brand Manager of the Week: Andy Irving

30 May 2012

still be in PR. What was your first job? Games journalist. I was an intern on Official Xbox ...

Marketing Guru on... why meaningless brand surveys do not matter

30 Mar 2012 | by Will Harris

, which are. Surveys are commissioned as a hook on which to hang a news story and generate PR for the ...

Kony 2012: The Marketing Lessons

21 Mar 2012 | by Nicola Clark

for negative PR is essential. Don't underestimate your audience Digital experts have long ...

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