Lynx to take consumers out of this world
11 Jan 2013 | by John Reynolds
The marketing campaign, created by Bartle Bogle Hegarty, is running across digital, PR, outdoor ...
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Pringles to run Fan Versus Flavour digital campaign
27 Feb 2013 | by John Reynolds
March by online display, social media and a PR campaign. 'Fan Versus Flavour' marks one of the first ...
Cadbury to bring playful element to Creme Egg
19 Dec 2012 | by John Reynolds
Egg. The cross-platform drive spans TV, digital and PR, and highlights how Cr me Egg's limited ...
Europcar launches its first TV ads in £2.5m campaign
03 Jun 2011 | by Ben Bold
will be supported with outdoor, train, tube, taxi and digital advertising, as well as social and PR ...
Zara Phillips joins Beckham as Samsung Olympic ambassador
27 May 2011 | by Ben Bold
marketing, advertising, PR and social media. Phillips will join David Beckham, who Samsung signed up as ...
Max Factor gets the Eliza Doolittle effect
24 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
PR and digital campaign, created by Ketchumpleon, alongside pop group Marina and the Diamonds. The ...
Heinz prepares New Year babyfood push
13 Dec 2010 | by John Reynolds
. The new range will be supported by a direct mail campaign, in-store marketing and a PR campaign ...
PR Essays
15 Oct 2010 | by Andrew McCormick
How should PR play a role in brands' marketing strategies? Marketing brought together top players...Sara Balme , director, Focus PR Andrew McCormick , deputy editor, Marketing Anne Kendall ...
Revlon appoints Adelaide Sharples as UK marketing chief
15 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
. Sharples will be responsible for PR, brand and media strategies for Revlon UK, which makes cosmetics, skin ...
EBay redoubles marketing efforts for fashion offering
31 Aug 2010 | by Sarah Shearman
to 30 June, spanning press, outdoor, online, email, social media and PR. The activity used the ...
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