When trouble brews, marketers ignore social-media at their peril
06 Mar 2013 | by Gordon MacMillan
effect during a crisis. It is a problem that is damaging trust in brands, according to most of the PR ...
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Lastminute.com campaign goes back to basics
22 Apr 2013 | by Alex Brownsell
, print, CRM, social and PR campaign carries the strapline "Love living Lastminute.com", and aims to tap ...
Pringles to run Fan Versus Flavour digital campaign
27 Feb 2013 | by John Reynolds
March by online display, social media and a PR campaign. 'Fan Versus Flavour' marks one of the first ...
Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
110; but who cares? Certainly the brand team, and their ad and PR agencies. But what about the ...
Lynx to take consumers out of this world
11 Jan 2013 | by John Reynolds
The marketing campaign, created by Bartle Bogle Hegarty, is running across digital, PR, outdoor ...
Cadbury to bring playful element to Creme Egg
19 Dec 2012 | by John Reynolds
Egg. The cross-platform drive spans TV, digital and PR, and highlights how Cr me Egg's limited ...
#aoty12: PR Agency of the Year - Best of the Rest
11 Dec 2012 | by Kate Magee
.' Frank PR is no stranger to Marketing's PR Agency of the Year award, winning in 2010 and being commended ...
The Revs gear up to celebrate UK digital marcoms excellence
05 Dec 2012 | by Staff
, Campaign, Marketing, Media Week and PR Week. The judging panel will be made up of senior agency and client ...
Golden Games: The story behind Royal Mail's gold medal stamps and painted postboxes
13 Aug 2012 | by Nicola Clark
the BBC s Gary Lineker for the same campaign doesn t happen every day in PR, jokes Tim Cowen ...
Why PRs are gatecrashing the marketing party
03 Aug 2012 | by Suzy Bashford
As Jolie Hunt, a seasoned PR executive, took up her role as chief marketing and communications ...
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