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Euro RSCG London: Invent The Future

03 Dec 2010 | by Russ Lidstone and Anthony Edwards, Euro RSCG London

one. It's what PR agencies do. It's for that reason that we have integrated PR alongside advertising ...

MBA: Integration Is Dead

03 Dec 2010 | by James Devon and Stephen Maher, MBA

shareholders, PR, CSR, HR and so on, as well as the marketing materials and the social media campaigns. This is ...

Mindshare: Follow The Money

03 Dec 2010 | by Marco Rimini, Mindshare

drive sharing through traditional PR or social. Commercial coherence along an onand offline customer ...

Dare: Lessons from the Fat Duck

03 Dec 2010 | by Nick Emmel, Dare

spot, to participative social media sites, PR and live events, to an actual participative chocolate bar ...

Imagination Europe: Transforming Businesses through Creativity

03 Dec 2010 | by Julian Baker, Douglas Broadley and Paul Simonet, Imagination Europe

social media, PR and traditional ad agencies. The creation of compelling brand content is being pursued ...

What Next in Engagement

14 Oct 2010 | by Suzanne Bidlake

, according to Garner: "The nature of the work is so diverse that you could mix a Wii designer, a PR person, a ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

competing claims. "Digital is an enormous area covering everything from paid search to PR," she says. "You ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

them directly. This wasn't just PR, but a key facet of the campaign that was virtually free. Our ...

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