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Katherine Levy: It's now or never for a News of the World replacement at NI

As far as PR strategies go, Murdoch has opted for the more brazen of two clear choices with this ...

Russ Lidstone: Why encouraging failure isn't quite as daft as it sounds

of thinking and new blended content - integrating PR, social and search, integrated channel and brand ...

Smartphone advertising: form, functionality and brand

launches focus on PR and let news organisations and bloggers spread the initial message, with advertising ...

Things we like

uncovering anything new about the Facebook founder. Critics that suggested this documentary was PR puff for ...

Russell Davies: It is now possible to measure influence, but how useful is it?

particular category are familiar with the deluge of PR spam that inevitably follows. Are they just signing up ...

On The Campaign Couch...with JB

. Press releases and PR. As with any brand, each agency is rated not absolutely but relatively. So some ...

On the Campaign Couch...with JB

is minuscule by comparison, I believe that we can best build our profile via PR rather than ...

On the Campaign Couch ... with JB

extendibility, longevity, social network and PR potential, and whether or not it could be better expressed in ...

Jonathan Durden: How game-changer Borkowski lured me back

conversations and stewarding millions are best handled with evolved highbrow PR skills at their centre. The ...

Jeremy Lee: Expect more badly named spin-offs as the data race starts

most impenetrable manner, having been signed-off by the dead hand of some corporate PR wonk in New York ...

 

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