What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
competing claims. "Digital is an enormous area covering everything from paid search to PR," she says. "You ...
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What Next in Engagement
14 Oct 2010 | by Suzanne Bidlake
, according to Garner: "The nature of the work is so diverse that you could mix a Wii designer, a PR person, a ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
them directly. This wasn't just PR, but a key facet of the campaign that was virtually free. Our ...
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