Mark D'Arcy on what makes a great Facebook campaign
01 May 2013 | by Arif Durrani
invested in a particular campaign from client to creative agency and PR to media agency to follow and ...
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Is real-time marketing the future of advertising?
02 May 2013
than good PR for both parties. WPP s Sir Martin Sorrell has already been assured the deal represents a ...
The World's Leading Independent Agencies 2013: Ideal
12 Apr 2013
skill, such as digital, PR or branded content, for example. But consumers' minds do not operate in a ...
The World's Leading Independent Agencies 2013: The Hallway
12 Apr 2013
multichannel backgrounds across brand, advertising, direct, digital, entertainment and PR, and we're all ...
Connected Campaign of the Month: Heinz
18 Jan 2013
promotional activity including PR drove consumers to Facebook. Teaser updates ahead of launch and Facebook Ads ...
Ethical Coke campaign shows glimpse of future
17 Jan 2013 | by Danny Rogers
blurred line between advertising and corporate PR, which continues to drive creative innovation globally ...
Advertiser of the Year: Adidas
13 Dec 2012
GB kit was one of the brand s first coups; Stella McCartney s involvement helped propel PR before the ...
Rev Awards open for submissions
06 Dec 2012 | by Campaign staff
, Campaign, Marketing, Media Week and PR Week brands.
Branded content: how to get into the 2 per cent
29 Nov 2012 | by Stuart Derrick
and events it s not just film and TV. A lot of our people have a PR background and understand what ...
A global state of mind
28 Nov 2012 | by Al Moseley, 180 Amsterdam
, PR, events and communications through relevant assets and activations so that the brand could move ...
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