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VCCP and Resonate set up social communications and PR agency

02 Apr 2009 | by Caroline Lovell

LONDON - Chime Communications' VCCP Group and Resonate, the consumer PR agency that is part of the...The agency launches having won a place on the Unilever global PR roster. It will be managed by ...

Close-Up: Live issue - How important is PR to a campaign?

13 Jun 2008

"It was not a PR stunt," Ian Armstrong, Honda's UK marketing manager, says of the recent live ad ...

Close-Up: Live Issue - Should adland and PR work together?

25 May 2007 | by Kunal Dutta

The PR shop Freud has bought out DFGW, as integration continues apace....PR, the deal means Freud will also widen its remit to include advertising, branded content and film ...

World: Analysis - PR has a place at the table as part of an integrated strategy

24 Sep 2004

US ad agencies are increasingly offering public relations services, even where they have sister PR ...

CHI to team up with PR company Freud to boost group offer

09 Jul 2004 | by Claire Billings

launch a PR joint venture, Freud Inside.

CHI teams with PR company Freud to boost group offer

08 Jul 2004 | by Claire Billings,

companies launch a PR joint venture, Freud Inside.

Publicis expands to offer clients PR with Publicis Consultants

08 Apr 2004

the rebranding of Rowland Communications, currently the Saatchi Saatchi PR arm. The newly launched ...

PR: EXAMINING THE EVIDENCE - How do you measure the effectiveness of PR?

07 Feb 2003 | by ROB GRAY

issues in the sector, particularly among PR agencies eager for a more sizeable slice of bigger budgets ...

PR: AT CLOSE QUARTERS - How do advertising agencies and PR agencies work together? Helen Jones

07 Feb 2003 | by HELEN JONES

In the past ten years, independent PR companies have been snapped up by agency holding groups, not ...

PR: HOW TO MAKE A SPLASH - Getting your ad in the news can be good for the brand. Meg Carter gets

07 Feb 2003 | by MEG CARTER

PR can add real value to an advertising campaign, yet agencies willing to lay the foundations for a..."PR can work really well when an ad campaign is truly interesting, newsworthy and where a PR team ...

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